The Art Of Floristry

Floristry is the art that not only encompasses flower care and handling, floral design or flower arranging, but also involves merchandising, as well as display and flower delivery. The business is also divided into two entities, the wholesaler and retailer. Wholesale florists sell bulk flowers and related supplies to professionals in the trade, whereas retail florists offer fresh flowers and related products and services to consumers. But the main idea of floristry is the skill to create different kinds Floral Designs and the knowledge on when to actually sell these flowers. The Craft of Floristry According to professional florist Philippines, the craft of floral designs involves different skills. These include selecting flowers that will look good together (based on principles of design or general instinct), knowing how to cut, treat, and arrange flowers and other stock plants so they will remain fresh as long as possible. Other skills such as forming wreaths, bouquets, corsages, boutonnières/’buttonholes’, artificial arrangements and other more complicated arrangements is also important in a floristry business. Styles of Floristry Different countries have different sets of styles when it comes to floral designs. These styles include the Ikebana style, English Garden, and High Style.

• Ikebana – A style of floral design that originated in Japan. Most well known for its simplicity of line and form, Ikebana is a design style primarily practiced for personal enjoyment.
• English Garden – English Garden style is traditionally an English form of floral design. These designs are often done as low, tufted mounds, or taller vase arrangements that are all-sided (360°), and incorporate garden flowers like roses, delphinium and peonies.
• High Style – High Style is a catch-all term to describe contemporary, linear designs that highlights unique forms of both individual floral materials and of the designs themselves. According to professional florist Philippines, Arrangements generally feature negative space and incorporate asymmetric placement of materials. The style stands in direct contrast to traditional radial arrangements such as English Garden.

Flowers in Profit
Other than floral design, selling them, which involves knowledge of customer requirements and expectations are also important. The flowers sold in florist shops typically represent the varieties abundantly available in the season but also include blossoms flown in from around the world. According to professional 
florist Philippines
, floral business is seasonal and is heavily influenced by different holidays and events. These involves Christmas, Valentine’s Day, Administrative Professionals’ Day, Mothers’ Day, All Souls Day, Advent, Easter, weddings and funerals. These occasions make up the largest part of the business, with the sale of house plants and home decor being a smaller, but more constant, part. Having knowledge of these important details is a must for florists as well as their businesses. For more information visit to our site at http://www.myflowerdepot.com
About the Author

Samantha Forest, an author is able to offer bulk flowers at such affordable prices because they deal directly with the growers. There is no middle- man to speak of. That means the flowers they sell are beautiful and fresh and since they are grown in Texas, they don’t take too long to reach the customer.